Accountability starts at home
Laura is making sure she covers all bases when it comes to minimising her carbon footprint. She solely relies on green energy to power her recently opened, Roermond-based studio in the Limburg province of the Netherlands, and only works with make-up artists who exclusively use vegan, cruelty-free products and stylists who source garments from sustainable designers. Elsewhere, she either upcycles, recycles or buys props and compositional elements for her set design second-hand, to minimise impact and waste. When she travels, she ensures she travels light. "If possible, I travel by public transport or go by bike to the assignment if it’s locally or I only need to carry one bag," says Laura. "If I have a lot of gear with me, I travel by car and hopefully in the future it will be an electric one. But whenever the team is large, we always try to carpool or discuss public transport options."
But her approach is far from militant, and Laura likes to lead by example. "It's really about education and just trying to do better," she says. "So on a shoot, I'll always suggest we source the food locally, that the team bring their own bottles, rather than buying a bottle from the shop." On a deeper level, Laura says being involved in the creative process from the very beginning gives her the opportunity to push the envelope, ensuring originality doesn't equate to wastefulness. "Being able to inspire the clients I shoot for is where I can make the most impact," urges Laura, who is also an art director. "So I'll say, 'Okay, we can do that, but what if we did this', and it opens their minds to a whole new way of working, which is better for everyone – including the planet."