In the increasingly competitive world of professional image-making, how do photographers optimise their opportunities and put themselves in the best position for success? One way is to invest in the photo printing side of the business.
Printing has been an integral part of the work of British wedding and portrait photographer and Canon Ambassador Sanjay Jogia since 2014. He specialises in creating vibrant images that capture the visual spectacle of Asian weddings and other high-end destination ceremonies. Based in north London, he runs his photography business, Eye Jogia, in partnership with his wife Roshni.
His output includes shooting photos and video, and he has recently been experimenting with shooting VR content with the Canon RF 5.2mm F2.8L Dual Fisheye lens on his Canon EOS R5, which he may incorporate into his work in the future.
However, for Sanjay, making his own prints and wall art is central to his meticulous approach to shooting and presenting images. "Doing my own printing means I can control the quality and the output and fulfil the final vision of the image, which is really important to me," he says. It's also an integral part of the way he maximises the profit he makes.
Here, Sanjay talks about how he uses the power of print in his business and offers his top tips on making money from photo printing.