"My strength is making something big out of nothing," proclaims Finnish filmmaker and photographer Iiris Sjöblad. "I see beauty wherever I go and for me, it is more about capturing it than chasing after it."
From portraiture and landscapes to documentaries and commercial projects, Iiris opens her arms to an array of photographic disciplines. "Genre does not matter if I can use my own voice," she says. "I have always loved taking documentary shots because 'reality' fascinates me. After I became professional, I learned how hard it is to construct a 'real' moment for a commercial shoot but that kind of challenge excites me."